The Earned Media Guide provides news, updates and tips in a blogger format on how to earn media, instead of paying for it.

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Google’s Caffeine is the next generation search technology that is most widely spoken about in the search industry. Google has code named its new search engine as ‘Caffeine’. The search giants are challenging it to be a new version of the world domin (...)

Microsoft’s hard push for their new search engine Bing is starting to pay off. The latest Hitwise statistics on comparison shopping tools shows Bing’s vertical search is actually doing quite well; also Bing Shopping’s market share has increased from (...)

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. The Q&A following his speech was highly interesting, and touched on many key points concerning SEO’s now that Google is once again ch (...)

Google will be grouping users, making it harder to ‘rank’ overall for a search term.Users are being grouped into different populations, to be presented with a lists of results for a query ordered based upon past user behaviour of not only themselves, (...)

Facebook is trying to fight its competition by acquiring new companies. When all the other major internet players are slow in acquiring new companies during this time of recession, Facebook has made a bold move. It has recently acquired FriendFeed. F (...)

Microsoft has finalized a sales deed with a France based media and advertising company Publicis Groupe. This advertising company, Publicis Groupe would be acquiring Microsoft’s digital marketing agency Razorfish. The sale is finalized for $530 millio (...)

Everyone was in an uproar last week when Twitter stopped working. (It was showing up as timing out.) Now, Twitter not working happens often enough that most people kind of laugh it off, but not getting the little blue whale logo was really chapping s (...)

This channel has always been a great place to get information, with innumerable valuable videos for search engine marketers and webmasters to help improve their site’s performance. Matt Cutts who has uploaded many videos to help answer user questio (...)